Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you'll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behaviour; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimisation.
Provided by Google
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.
Provided by FutureLearn
This free course, An introduction to web applications architecture, provides an overview of the design and implementation of computer software that runs on web servers, instead of those running solely on desktop computers, laptops or mobile devices.
Provided by OpenLearn
Learn how and why conversational interfaces have developed and the ways in which this exciting new technology is evolving.
Provided by FutureLearn
Discover how to create useful digital products using agile and design thinking.
Provided by Google