Advancing digital for your career

Learn about the role of web analytics in business, the types of analytics and how to use different techniques.

Learn how to use social media for business, from creating a social media presence to measuring success.

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.

Learn how and why conversational interfaces have developed and the ways in which this exciting new technology is evolving.

Learn about why user experience (UX) is important, the research and design basics, and the tools and testing techniques used in UX

Explore the world of user interfaces and accessible design, and discover how you can start a career as a UX designer.