Advancing digital for your career

Learn about the role of web analytics in business, the types of analytics and how to use different techniques.

Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.

Learn to measure your Google Ads campaign performance

Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives.

Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time.

Learn how search engines and online advertising can help you connect with more customers.

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you'll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behaviour; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimisation.